We have recently launched a new website for a client of ours who are heat exchanger and transfer specialists by the name of Universal Heat Transfer Ltd.

The web design requirement was to bring the website up to date and initiate a marketing strategy to complement it. Their was no option but to start from scratch with this redesign as the existing website was built some years ago using dated web technologies and prehistoric standards. While the website did work it failed to meet any of the SEO criteria we abide by, and also lacked in contextual information.

We began by developing a whole new structure for their website to break down the layers, products and services of the business in a more logical and explanatory manner. In doing so we also wanted to achieve a clean, corporate and professional appearance whilst not being boring or too old fashioned.

See fig 1 for the old website, and then fig 2 for the new website to see the transformation from a website which was blocky, and had some padding issues, most of which are probably more to do with the way the internet and browsers/standards have developed over the years rather than the fault of the original web designer, who at the time of development probably did a pretty good job and delivered what was “at the time” a fairly modern look.

Fig 1

Fig 2

The final result above shows the homepage of the website which is designed to form a microcosm like overview of what the website does, who they facilitate and how to follow the correct sales funnel to get in contact for additional information. The website incorporates features such as Print and PDF for usability, products search, and is built to be as SEO friendly as is computer-ably possible.

To see more of our web design work visit our Web and Blog Design Portfolio.

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